3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality.

4. Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses.

5. Have your best pulling 1 inch or 2 inch ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer’s ads in current mail order publications for price information.

6. When you have envelopes printed with your return address, have them also print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes.

7. If you publish a mail order magazine, newspaper, adsheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you.

8. Many publishers will give you free adspace for mailing a few copies of their publication. Simply write to them and ask if they will give you a free 1 inch ad in exchange for mailing 50 to 100 copies of their pub.

9. Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article.

10. Take advantage of advertising specials. Many publishers offer ads on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge.

11. Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad and pocket the savings.

12. When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers.

13. In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising.

14. Become a mailer. Get your printer’s lowest price for printing circulars on both sides of the sheet. Contact other dealers and state you will print and mail their circulars for this price with no conflicting ads on the back. Then print your circulars on the reverse and distribute them with your outgoing mail. There is no extra cost for postage and envelopes, and your side of the circular is paid for by your customers.

15. Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride.

16. If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.
Copyright 2007 by Adxfree.com
Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

This article may be redistributed freely on the Internet as long as the resource box remains intact.

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How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com)

McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community.

The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.

The fact is, we know that Coke is “The Real Thing” because Coke advertises, not because it has good salespeople or does great direct mail.

Advertising stays in front of your prospects when you can’t be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.

Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you.

It makes them feel like they made the right decision to be your client. But advertising can also waste money if you don’t use it properly.

To avoid wasting money, keep these three tips in mind. Don’t spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.

For example, let’s say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people.

Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.

An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.

Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.

A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.

If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady.

However: If you don’t have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: “As Seen In Industry Today.”

This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.

Don’t spread your advertising too thin. Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.

Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.

The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles. Each advertising vehicle has a loyal audience.

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Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don’t have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you’ll be on your way.

Take the guesswork out of online advertising

Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.

http://www.marketingprofs.com/preview.asp?file=/2/honabach1.asp

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Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.

But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the future of advertising, it’s important to look at how the two interact and change together over time.

Without a doubt, the Internet has revolutionized the industry. It has taken the world - and the advertising world by storm. And it has only just begun to make an impact. The Internet has become a global medium with massive potential. Forty years ago, television was considered new media. Fifteen years ago, it was cable. Today, people spend increasing amounts of time online at the expense of other media. The first evidence of this audience migration appeared in 1998 in a Forrester Research report.

The researchers asked PC users which activities they were giving up to spend more time on their computers. 75% of the respondents said they gave up television.

Interactive. That is the real key behind the power of the Internet in advertising. The Internet is really the only medium where we see true interactivity. In addition:

. It means greater viewer involvement.
. It means users can access services according to their interests and their tastes.
. They can request and receive specialized product information, make an instant purchase, all the while saving time and expense.
. The effectiveness of Web advertising appears to relate to the fact that surfing the web is an actively engaging experience, similar to reading magazines.

Consumers also have the choice to “opt-in” to receiving additional information on a particular product or service. In Seth Godin’s groundbreaking book, Permission Marketing, he said, “By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness- and greatly improve the chances of making a sale.”

All the Rage: Pay Per Click and Natural Search Using SEO

It’s no secret what has taken over the business world, in industry after industry. Pay Per Click and Natural Search Using Search Engine Optimization (SEO). Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973.

Pay per click advertising on search engines allows you to choose keywords you would like your site to appear under when a potential customer engages in a search. You decide how much you are willing to pay each time a person clicks on the search results. But it can be competitive - and expensive if you are trying to use keywords that are very popular.

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Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission. Merchants try to attract customers using different kinds of advertising materials, static posters to be specific. How long will they look at these posters and get jaded? How can your message deliver the exact message and stand out from the crowd? The solution - put your advertising message in motion. With this, you’ll stop shoppers in their tracks with an exciting and attention-grabbing digital advertisement. Consider the fact that the visual appeal of moving or changing images is a proven to be very effective.

Digital Advertising via plasma display panels, liquid crystal displays, computer monitors, and televisions are used to enhance traditional advertising. Using computer-generated images for print advertising and large format graphics can be a unique way of showcasing your products. Is this the end of traditional advertising? Not at this point, maybe. There are still several enhancements that advertising experts are trying to generate about digital advertising.

Why do leaders in the printing, publishing and pre-press industries join forces to push the acceptance of the digital delivery of advertising materials and to document and demonstrate the advantages of the comprehensive digital advertising environment?

Digital advertising has been widely accepted because of its myriad advantages such as dynamic creative elements and interactivity, guaranteed delivery and scheduled display, multiple advertisers with no clutter, co-op revenue opportunities, instant digital changes for season, price, or promotion, rapid ability to update content, timely insertion of trailer loops with advertising content, instant digital programming with informative and entertaining content, and the ability to deliver specific messages to specific audiences in specific locations. It also helps to combine the industries of advertising networks and point of purchase display merchandising.

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Culture is a like dropping an Alka-seltzer into a glass - you don’t see it, but somehow it does something.
Hans Magnus Enzensberger

Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with different cultures this framework no longer applies due to cross cultural differences.

Cross cultural communication aims to help minimise the negative impact of cross cultural differences through building common frameworks for people of different cultures to interact within. In business, cross cultural solutions are applied in areas such as HR, team building, foreign trade, negotiations and website design.

Cross cultural communication solutions are also critical to effective cross cultural advertising. Services and products are usually designed and marketed at a domestic audience. When a product is then marketed at an international audience the same domestic advertising campaign abroad will in most cases be ineffective.

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Hint: don’t send send your online advertising traffic to your homepage.
How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web.

You won’t read about this phenomenon in books or articles on general principles of advertising or direct marketing. In fact, traditional advertising professionals and direct marketers often create only so-so online advertising campaigns simply because they’ve never heard of this phenomenon, even though it’s essentially the first law of human web surfing behavior.

How to convert your online advertising traffic into customersReady to find out what that all-important first law of web surfing is? Prepare to be not very amazed. You see, everyone who surfs the web already knows about this phenomenon of human behavior because we all do it–even you.

So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the “back” button if they think there’s a chance–even a small chance– they’ve come to the wrong web page.

The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they’ve arrived at the right place as soon as they get there.

Immediately. Within a second. From a click glance. Without having to read anything. The average human attention span on the web has been measured at eight seconds, and you’ll have already lost a few seconds while the page downloaded.

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Discusses t he brief history of online advertising through specific ad strageis and discusses where online advertising is headed.
Is there such a thing as “traditional” online advertising? If there is, it started with banners, moved to FFAs, took a step backwards with SPAM, a hard right with classified advertising and then shot forward with pay per click search engine. So how do you know where to spend your advertising budget in the current market? If you’ve been responsible for your company’s web advertising efforts over the years you might agree that the traditional means of advertising worked; as least for a little while. So as new types of advertising penetrate the market with increasing frequency, what do you do with those proven stand-by methods of generating links and traffic? Throw them out? Keep them around for posterity? Maybe give them a facelift? Let’s review those traditional ad models then look at some experimental models. TRADITIONAL ONLINE ADVERTISING MODELS

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MSN PPC Advertising Network Finally Debuts

MSN is launching its own PPC advertising program with new demographic and behavioral targeting features in France and Singapore in mid-late 2005.

2005-03-17

Joel Walsh

MSN PPC Advertising Long-Awaited Debut Announced

You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft’s MSN Search.

Microsoft recently announced that it is launching its new MSN PPC advertising engine in Singapore and France by mid-late 2005. Smart marketers are probably already planning how they might justify advertising their products or services in Singapore to get a taste of the new service. The service’s introduction into Canada, the UK, and the US may very well come before the end of 2005.

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An Advertising business opportunity on the Internet is just exploding with possibilities. This is one of the most profitable endeavors available in the field of Internet advertising. If you have advertising experience and know even the basics of Internet, you have potential to start your own advertising business on the Internet.

There are many areas of the Internet that need to be learned before starting your advertising business opportunity. Multi level marketing, or MLM, is one way of generating advertising and sales at the same time. MLM is a system that allows someone to collect commissions on their own sales as well as on people they recruit under them. This used to be known as pyramid schemes.

MLM has become very popular with product sales, helping the organization build wealth by paying commissions on multiple levels. The concept from an advertising point of view is great, the more motivation you have to recruit people to sell your product, the more your product is out there on the market. Some examples of companies that use MLM are nutritional product lines, make up product lines, and home decoration lines.

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Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.

There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.

Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising - television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.

When watching television or listening to the radio, people don’t generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.

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When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.

If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.

Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.

Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.

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I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no easy answers.

Depending on your type of business, many people suggest that the *how much* should be equal to anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to get the word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the fresh flow of customers, only to find yourself sitting and sitting and then sitting some more?

Don’t feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough to get the job done.

Where to spend the money only begins to highlight the other issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation · Tracking the Success of Your Advertising Campaigns

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Being the Public Relations’ Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we offer a broad array of alternative healing arts’ schools, I wanted to explain exactly how successful marketing can lead to maximum, effective exposure.

After a little research, I discovered quite a few interesting things about how advertising works. The Nielsen ratings are a classic example of how marketing techniques are applied. In the United States, Nielsen Media Research provides audience estimates for all national program sources. For example, during ‘Sweeps’ week, Nielsen Media Research mails out diaries to certain households across the country. The diaries are collected and processed at the end of each time period. In addition, Nielsen provides many other data services to display viewing records of television, cable and other multimedia programming. These viewing data reflect what, when and how often programs are watched. So, in essence, commercial advertising agencies depend on Nielsen ratings on what commercials to air, and how to design commercials to be ‘eye candy’ to the masses.

The Coca-Cola company made a powerful move in its Christmas advertising campaign by integrating Santa Claus in their marketing plans. So powerful, in fact, that because of its commercials depicting Santa drinking Coca-Cola from a bottle, spawned consumers to take more and more bottles of Coca-Cola home with them!

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There simply is no other form of advertising that is as effective as
ezine advertising.

Think about what the good ezines do. They offer information,
education, and entertainment to readers. They target specific
audiences. They go out regularly to opt-in individuals, and they
present their advertising as an important feature that readers should
look over.

Think about what ezine publishers are trying to do. They continually
search for additional subscribers. They do their best to keep those
subscribers actually reading the ezine on a continual basis. They
present their advertising as best as possible to give the advertisers
good results in hopes of getting repeat ad sales.

No other form of advertising on the Internet has these same qualities.
Nothing else has the regularity of ezines. Nothing else has the
consistent fresh content of a good ezine.

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Title: Grab Your Share of Untold Amounts of Advertising Dollars
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 851
Copyright: © 2004 by Kathleen Gage
Web Address: www.kathleengage.com

Publishing Guidelines: You may publish my article in your newsletter,
on your web site, or in your print publication provided you include
the resource box at the end. Notification would be appreciated but is
not required.

Grab Your Share of Untold Amounts of Advertising Dollars
By Kathleen Gage

If you advertise in any way, the following information could show you
how to find and utilize untold advertising dollars you may not be
aware of.

In the mid 80’s I was an account executive for a radio station
located in Santa Rosa, California. During that time I became very
familiar with what is referred to as co-op advertising.

Co-op advertising is a great source of advertising dollars. And there
is so much of it available to people, yet most people know very
little, if anything, about co-op dollars.

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As the newsletter market becomes increasingly more competitive, it’s important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to the success of your overall advertising revenue.

Follow these tips to quickly boost your advertising revenues.

1. Contact Information - Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location. List an email address for purchasing advertising (Ex. advertise@TheAdStop.com).

2. Target market - List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests.

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First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.

What I have found today is that online businesses have a built in advantage when it comes to promoting their business offline. You already have a website and autoresponder in place to lead your prospect to. When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business can’t use offline methods to build their businesses and sell their products and services.

A lot of online based businesses forget about offline advertising. I know I have. It is important to combine offline and online advertising together in your marketing campaign. This will give you to a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get.

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Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!

What is it?

The fact that you don’t analyze what type of advertising is working for you and which are not doing so well!

Analyzing the results of your advertising campaigns will help you determine where your money should go. If you skip this task, then you’d probably spending too much money on a lousy campaign! Of course you don’t want that to happen do you?

I know that this task is very time consuming and boring, that’s why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you don’t create a system for that. This system should inform you the performance of all of your advertising campaigns.

This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising.

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Free Web Advertising - searchEstate - The search engine advertising solution for free web traffic.

searchEstate is the ultimate Internet Advertising Solution, optimised for Internet Explorer and Firefox.

To those who are not aware of searchEstate;

It’s a Major Search Engine that PAYS YOU to advertise and gets free web traffic to your website through its free web advertising …

Quote:
“searchEstate is an Internet Advertising Solution based on an Internet search engine. We are member-based and share our advertising spaces and revenues with our members.”

About searchEstate…
searchEstate is an inversion of the ‘pay-per-click’ model employed by the major search engines. It’s like having your own SEO Company working for you 24/7. searchEstate is becoming known as ‘the peoples search engine’ because it allows the individual to profit from Internet advertising, instead of the major corporations.

searchEstate gives fast search results and you can even share revenue from the free web advertising. Internet advertising fees that the searchEstate search engine generates, is shared amongst its members.

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